Kindness Matters


Carlsbad nonprofit Kids for Peace recently held a high-energy pep rally at Tamarack State Beach to kick off the Great Kindness Challenge. The event featured hands-on kindness activities, food trucks, and entertainment by Carlsbad High School’s Xcalibur Dance Team and Drumline. Hundreds of participants made a human formation spelling “kindness matters” on the beach, followed by a surfing session with professional surfer Rob Machado, Carlsbad Unified School District Superintendent Ben Churchill, and principals from 15 schools. The grand finale of the event featured an airplane pulling a “kindness matters” banner over an eight-foot heart of surfers floating on the water.


Kids for Peace seeks to create peace through youth leadership, community service, global friendships, and thoughtful acts of kindness by operating under the motto that kindness matters. The Great Kindness Challenge was created by Kids for Peace in 2012 as a way to ignite unity, compassion, love, and respect in schools, communities, and the world at large. The challenge is one week where students do as many acts of kindness as possible from a 50-item checklist, mobilizing them to create a culture of kindness on their school campus, a rippling effect felt around the world. Since its inception, the movement has grown to nearly 10 million students in over 10,000 schools nationwide. Discover more at