by KELLEY GUSICH | photos by Samantha Gleaton Photography

Cheering for Carlsbad

faces_bassett2Paul Bassett’s family moved to Carlsbad from Lowell, MA, in 1976. He could actually fish from the back porch of the family’s first home on the cliffs of Terramar, and life only got better from there. A 1988 Carlsbad High School graduate, Paul was captain of the varsity basketball team and was also on the varsity track and surf teams. He went on to play basketball at Palomar College, and there began a major involvement with surfing and the action sports industry. “I began a 27-year-career as a marketing specialist for companies such as Lamar Snowboards, TransWorld Media, Adidas, Quiksilver, Billabong, Volcom, and Element,” Paul explained. He and his wife Marny now own a branding agency called Fashion Copy House, where they provide clothing companies throughout the US, UK, and Australia with a variety of copywriting services.

“Our 10-year-old son Sutton is the light of our life,” Paul mused. When his son was just four, Paul signed on to manage his team in Carlsbad Youth Baseball (CYB). He had the simple goal of providing the team with fundamentals and the importance of teamwork. He loved it so much, what started as a weekend hobby grew into a full-fledged passion. His excitement was so apparent he was asked to become Pinto Commissioner the following year, and his commitment has become like a full-time job. “And I wouldn’t have it any other way,” he smiled.


Name: Paul Augustine Bassett III
Community: Carlsbad Village By-the-Sea
Family: Wife – Marny; Son – Sutton
Hobbies: Coaching youth baseball and basketball, surfing, fishing, hiking
Favorite Places in Carlsbad: Chase Field, Warm Waters, That Pizza Place


He is currently the player/coach agent on CYB’s board of directors, and he’s also involved with the North County Stingers Baseball Academy. For Paul, the most challenging part of coaching youth sports is quelling the parents’ desire for their sons and daughters to become the next world-famous athlete, and dealing with the fallout of these expectations, which can be detrimental to a child’s self-esteem and self-worth. “It’s about keeping the game fun and teaching young players life lessons they can use forever – not just on the field,” he shared. “A coaching mantra I like to share with all parents is: ‘They Play, I Coach, You Cheer!’”

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One of his favorite parts of life in Carlsbad is the surfing, which he has tried to enjoy several times a week, if not daily, with his crew for the past 39 years. What Paul enjoys the most about coaching youth sports is being with his son. “The times we’ve spent together at Chase Field have been the very best moments of my life.”