The North County cities of Carlsbad, Escondido, Oceanside, San Marcos, and Vista have come together to launch Innovate78, a branding and economic development initiative that will collectively promote the 78 Corridor and seek to attract talent, companies, and investment, and fuel regional job creation for more than 600,000 residents and 20,000 innovative businesses in the area. Mayor of Carlsbad Matt Hall said, “North County is not only a great place to live, but also a great place to build a company and work. Through this collaboration, Innovate78 is about showing the rest of the world what North County is all about.” The plan, along with its new website, was unveiled at an event with all five mayors present. The Innovate78 website includes many interactive features including testimonials from companies, resources for building a business, a job portal, content about educational institutions and opportunities, and information about living and getting around on the 78 Corridor. Businesses are encouraged to leverage and link to the website to help attract employees and promote their North County location. For more information about the initiative email Matt Sanford at San Diego Regional EDC at or visit