Following a formal bid through the Village’s RFP process, Carlsbad Village Association (CVA) is pleased to announce The Nth Element as their new marketing and communications services partner. The San Diego-based marketing and public relations agency will oversee all communications efforts regarding the revitalization of the Village, a collaborative effort between the CVA, the City of Carlsbad and Urban Place Consulting Group to improve the Village user experience, refine the urban environment and realize Carlsbad Village’s full potential.

The Nth Element will spearhead marketing communications stewardship and strategies for business development and village consumer retention. The first line of work is to develop a strategic marketing and communications plan that will include the design and implementation of initiatives that support existing CVA programs and events, and expose Carlsbad Village’s vast investment opportunities. The Nth Element was also commissioned by the CVA to assist with creative advertising development, Village-wide promotion implementation and targeted media support.

“With the addition of The Nth Element, we have a complete team formed to look at the challenges of our revitalization efforts from all angles,” said Doug Avis, Chair of the CVA Board of Directors. “With their expertise, we are able to develop holistic solutions and continue to achieve results for the betterment of the Village for residents, local business owners and visitors.”

For more information and updates about Carlsbad Village and its goals and initiatives, please visit them online at